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AIG – How golf can be good for business

AIG’s Allison Cooper shares why she’s recruiting more women to learn and play golf.

“When you play a round of golf, it’s four or five hours – you really get to know someone. You build respect and trust, you get to speak about issues that matter – it’s an important way to build relationships. I rely on the relationships that I’ve built on the golf course all the time. We discuss issues on the course, even the tough ones.”

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